It All Begins On A Track
"We couldn't find the team of our dreams... so we built it ourselves." - By People to People
Mastering Every Lap
Our approach is different — and different isn't bad, it's extraordinary.
From architecture to change management, our team is trained for every corner. We tune each solution for performance, resilience, and long-term impact. Think of us as your race engineers — behind the scenes but essential to victory.
Human Centric
Happiness
Innovation
Quality
Giving Back
M e e t th e Hyp ers Cr ew
Our people are the engine behind every win. With over 100 years of combined experience, we are united by a love for performance, precision, and pushing boundaries. We're not your typical consultants, we are extraordinary.
Hypers are built for speed, bonded by trust, and driven by purpose.
Sara Azevedo
Founder
Sara Azevedo, founder of People to People, has always driven her career like a true race car driver. Visionary, bold, and determined, she knew when to hit the accelerator to create a company that today stands out in the Salesforce ecosystem. With a competitive spirit and a strategy worthy of a grand prix, Sara has turned sharp curves into opportunities.
Marcos Guerra
Investor, Board Chair & Advisor
At People to People, Marcos helps the team understand their position on the track and chart the course to the finish line. He believes in the company’s distinctive spirit: closer, brighter, and truly centered on people, and supports its journey by blending disruption, authenticity, and long-term value.
Pedro Caria
CEO
At People to People, Pedro leads the team as CEO, steering the company towards a more human, collaborative, and transformative way of doing consulting. Inspired by the company’s unique spirit, truly centered on people, Pedro ensures that every lap combines innovation, authenticity, and sustainable growth.
Rita Canhão
Board member, Head of Sales & Marketing
At People to People, Rita oversees accelerating growth by steering sales and marketing strategies with precision. She fuels brand positioning, builds lasting client relationships, and ensures the company stays on the podium when it comes to business impact and market presence.
Tomás Queirós
Head of Strategy
At People to People, Tomás sets the race strategy, guiding clients through their Salesforce journey from vision to results that cross the finish line.
Patrícia Veiga
Head of Delivery
Patrícia runs operations like a race ensuring, every lap is seamless and efficient. Her focus on process, coordination, and excellence ensures that projects move smoothly from the starting line to the checkered flag.
Francisco Gil
Head of Alliances & People
As Head of Alliances, Francisco builds alliances with leading consultancies and technology partners, always focused on keeping the company ahead of the pack.
Ricardo Pereira
Head of Finance
Ricardo Pereira leads financial management, streamlines processes, and maximizes efficiency, ensuring resources are optimized for peak performance.
Sara Fernandes
Head of Functional Delivery & Quality
As Head of Functional Delivery & Quality, Sara makes sure every delivery runs smoothly and crosses the finish line with excellence.
João Barreto
Head of operation & Innovation
João connects vision and execution like a driver translating strategy into speed on track. He turns business needs into scalable, rethinking processes, introducing new tools, and fueling innovation.
Keidy Madredeus
Co-Head of Development
As Head of Development, Keidy ensures every project is delivered with speed, quality, and strategic alignment.
Carla Borges
Co-Head of Development
Carla keeps the team on track, making sure every custom Salesforce implementation meets the highest standards.
André Rodrigues
Head of Architecture
As Head of Architecture, André is the system architect who draws the race lines before the car hits the track. He also runs the DevOps pit crew, setting up repositories and pipelines for smooth, reliable deployments.
Where Projects Get Track Ready
From green light to podium, we're with you all the way. Implementation, customer success, managed services, and expertise — everything fine-tuned to keep you leading the race.
Project
Management
Customer
Success
Expertise
Beyond The Finish Line
For us, the race doesn´t end at the checkered flag.
And neither the relationship we build.
Our ambassadors are long-haul believers. Voices that echo our mission. People who don´t just celebrate the outcome - they shape the journey.
Augusto C. Branco
Vicky II
In competitive sailing, just like in companies and business, success lies in people.
Every role on board requires focus, resilience, and teamwork. Experienced, hardworking, and motivated teams
are the key to success.
The values of our sport reflect the values of People to People: Sustainability, Innovation, Teamwork, Equality,
Leadership, and Success.
People to People is the right partner for companies that want to change, implement new technologies,
and redefine their processes with results!
Pedro Queirós
Former Cisco & Ericsson
Taking on the role of People to People Ambassador is, above all, a commitment to a new generation of consulting,
more human, relational, and people-centered.
At a time when authentic relationships are becoming rare, this team represents a return to what truly matters,
combining closeness and empathy with the ability to harness new technologies to transform the future of companies.
Supporting this movement means believing that true progress happens when innovation is created by people, for people.
André Alves
Católica Lisbon
Being a People to People ambassador means becoming part of an ecosystem that genuinely recognizes the intrinsic value
of human connections. It’s about taking an active role in shaping a culture where collaboration, active listening,
and initiative translate into meaningful action.
At People to People, there is a strong belief that people are the most asset of any organization.
They are the driving force behind progress, the catalyst for transforming processes, and the foundation upon
which future visions are built.
Being part of a project that places people at the heart of both decision-making and strategy is, to me,
not only a privilege but also a continuous source of motivation to contribute with purpose, direction, and meaning.
Luís Nunes
Activo Sólido
Being a People to People ambassador is a source of great pride for me.
I truly believe in the company's mission, and I enjoy sharing that enthusiasm with those around me.
This role allows me to learn, grow, and always be at the forefront of innovation, while having the opportunity
to positively contribute to building something bigger.
But what makes this experience even more special is being able to share it with people who, beyond colleagues,
have become friends.
For me, being an ambassador is a recognition and an honor that I embrace with dedication and enthusiasm.
Ricardo Dias
BrandCode
Being an ambassador for People to People is more than just a title: it’s the opportunity to be connected to a team
that grows, innovates, and transforms every day.
It means representing a company that values people, creates real impact, and opens doors to new connections and
learning experiences.
As an ambassador, I have privileged access to an ecosystem of talent, knowledge, and networking opportunities.
It’s about sharing achievements, celebrating results, and feeling part of a community that believes success is
built together.
Ready To Race